Since launching in late 2010, P.L.A.Y. (Pet Lifestyle And You) has been committed to helping animals in need. Donating items to charities across the country and auctioning off Celebrity Signature Pet Beds for the SF SPCA are just a couple of examples. To help less-fortunate animals on a larger scale, P.L.A.Y. is partnering with the Petfinder Foundation to launch a new Warm Bellies Initiative aimed to help provide homeless pets with a warm and comfortable place to sleep. For every Artist or Original Collection Pet Bed purchased on (or at participating retailers) P.L.A.Y. will donate a Special Edition Chill Pad to the Petfinder Foundation. Working with thousands of shelters and rescue organizations, P.L.A.Y. and Petfinder will distribute the kennel mats to needy pups around the country.

“When designing the program, we knew Petfinder was the ideal partner choice. With over 15 years of service and 13,000 participating shelters – the Petfinder Foundation will help us reach out and donate to a number of rescue groups around the country, not just the larger well-known organizations,” said Founder Will Chen. The Special Edition Chill Pads are great fit for shelters because they are portable, easy to wash, and super comfy for pets.

Launched in time for the holiday season, customers can participate in the program by purchasing an Artist or Original Collection Pet Bed online at or at participating retailers. Shelters receiving donations will be determined by P.L.A.Y., the Petfinder Foundation, and fans on Facebook. For more information, visit

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